CMO Huddlers Discuss B2B Buying Trends

April 07, 2023 10:54 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 338: Capitalizing B2B BUYING TRENDS

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.  

The 6 trends we explore:  

  • Buyers want to research anonymously 
  • Buying committees are even larger and more complicated 
  • The buying process is nonlinear and looping 
  • Buyers want to self-serve 
  • Buyers trust 3rd party resources over 1st party resources  
  • Sales has dropped out of the top 5 sources of influence 

What You’ll Learn  

    • How to adapt your marketing strategy to new B2B buying trends 
    • Why self-serve and 3rd party validation are so important now 
    • How to accelerate deal cycles with limited budget 
    • How the Marketing-Sales relationship is changing 

    For full show notes and transcripts, visit 

    CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

    Powered by Wild Apricot Membership Software