Listen Here | From Renegade Marketers Unite, Episode 341: Evolving the CMO Dashboard with Forrester
The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber.
He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.
What You’ll Learn
- What KPIs matter most during a downturn
- How to measure efficiency
- What’s on an evolved B2B CMO dashboard
For full show notes and transcripts, visit https://renegade.com/podcasts/