CMO Huddlers Discuss Organizational Buy-In

September 15, 2023 5:53 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 362: From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of SurescriptsGrant Johnson of Billtrust, and Lauren Boyman of KPMG US.

All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.

What You’ll Learn  

  • How 3 CMOs led large strategic initiatives
  • How to get buy-in from the C-Suite and the board
  • How to get employees excited about your brand’s new direction
For full show notes and transcripts, visit

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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