CMO Huddles

Huddlers in the News

A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

Ad Age

  • CMO Huddlers Discuss ABM, Part 2 (LIVE)

    July 13, 2023 9:57 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 353: Spearfishing with ABM

    Once you go ABM, there’s no going back. That’s the sentiment that our CMO guests shared in this episode of Renegade Marketers Unite, and for good reason. Tune in to learn how ABM can transform the revenue engine at B2B organizations, setting marketing up as a key strategic player and enabling personalization at scale.

    CMOs Kevin Sellers of Ping Identity, Laura Beaulieu of LeanLaw, and Ali McCarthy share their experiences standing up and evolving ABM at their firms. As Kevin declared, “ABM done right is spearfishing. You’re not casting the net super broad and sorting through it, you’re really going after specific fish.” 

    Don’t miss it! 

    And don’t forget to catch the previous episode, also dedicated to ABM: CMO’s Guide to Adopting Account-Based Marketing.  

    What You’ll Learn  

      • How 3 CMOs evolved ABM programs at their organizations 
      • Why you need clean data for successful ABM 
      • How ABM can redefine the marketing function
      For full show notes and transcripts, visit https://renegade.com/podcast/

    • CMO Huddlers Discuss ABM, Part 1 (LIVE)

      July 07, 2023 3:00 PM | Anonymous member (Administrator)

      Listen Here | From Renegade Marketers Unite, Episode 352: A CMO’s Guide to Adopting Account-Based Marketing

      Thinking of adopting (or ramping up) ABM? Welcome to part 1 of two episodes dedicated to implementing Account-Based Marketing (ABM) programs. In this episode, Huddlers Charles Groome of Biz2Credit, Chip Rodgers of WorkSpan, and Grant Johnson of Billtrust lead the charge, sharing how they’ve brought ABM into their organizations and the difference it has made. 

      Learn how to choose an ABM platform, how much time and how many people you may need, and what ABM success looks like.

      What You’ll Learn  

      • How to ramp up an ABM program 
      • How to get to marketing-sourced revenue 
      • How to run a successful ABM program 
      For full show notes and transcripts, visit https://renegade.com/podcast/

    • Huddler Ellie Ahmadi on Ad Age

      June 30, 2023 3:01 PM | Anonymous member (Administrator)

      Sāgo expanded from a focus group space provider to a full-service global research company. 

      For a company changing its name, aggravation comes in many forms: competing opinions, scarcity of available names and URLs, trademarking challenges and corporate resistance. It can then take a year before the new name fully takes hold.

      Ellie Ahmadi was prepared for these challenges when named chief marketing officer of Schlesinger Group—then primarily a focus group space provider—in November 2021. Her mandate was to help the company continue its transformation into a full-service global research company. Fortunately, the executive team was part of the project so that “when we got to the name, Sāgo, they could all agree to just say go,” Ahmadi said.

      Read the full Q&A on Ad Age: Rebranding Strategy—How Expanded Capabilities Led to New Name for Research Firm

      Listen to the Episode: Rebranding a 57-Year-Old Company with Sāgo CMO


    • CMO Huddlers Discuss the B2B Brand Refresh (LIVE)

      June 30, 2023 12:23 PM | Anonymous member (Administrator)

      Listen Here | From Renegade Marketers Unite, Episode 351: So You Want to Lead a Brand Refresh

      To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward. 

      Tune in for wisdom from:

      What You’ll Learn 
      • How to know when it’s time to rebrand 
      • How to get buy-in from the C-Suite and the board 
      • The process: from research to aha moments and more 
      • Metrics to show a successful rebrand 
      For full show notes and transcripts, visit https://renegade.com/podcast/

    • Drew Neisser's Takeaways: Forrester B2B Summit Takeaways

      June 23, 2023 9:43 AM | Anonymous member (Administrator)

      Listen Here | From Renegade Marketers Unite, Episode 350: Trust is Human-Led & 11 Other Forrester B2B Summit Takeaways

      This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. Long-time listeners will recognize Drew’s CATS framework and the enduring importance of being courageous, artful, thoughtful, and scientific. These core traits of successful CMOs are reinforced with fresh insights from the Summit. Tune in to soak it all in. 

      What You'll Learn

                  • Top B2B marketing lessons from Forrester analysts  
                  • How to lead with customer centricity 
                  • The 4 dimensions of customer value
                  For full show notes and transcripts, visit https://renegade.com/podcast/

                • Bonus Huddle: Generative AI Tools

                  June 16, 2023 11:41 AM | Anonymous member (Administrator)

                  Listen Here | From Renegade Marketers Unite, Episode 349: Generative AI Tools for B2B Productivity

                  This episode was brought to you by AI (with a healthy dose of human oversight, of course). 

                  Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips, Chief Growth Officer of Marketing AI Institute.

                  Tune in to hear some really interesting use cases, like how she saved 18-20 hours of podcast production, how AI won in an A/B test for generating promotional copy, and how to keep up with the pace of AI. And if you like what you hear, check out the upcoming MAICON (Marketing AI Conference), July 26-28th, 2023 in Chicago.

                  We have a discount code for CMO Huddles members. If you want it, let us know!  

                  What You'll Learn

                            • Tips for deploying gen AI tools 
                            • Why you still need human oversight 
                            • How to converse with AI 
                            For full show notes and transcripts, visit https://renegade.com/podcast/

                          • CMO Huddlers Discuss Aligning Marketing with the Business (LIVE)

                            June 09, 2023 8:59 AM | Anonymous member (Administrator)

                            Listen Here | From Renegade Marketers Unite, Episode 348: Beyond Pipeline: Aligning Marketing with the Business

                            Navigating a potential spinoff of a mega-brand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it.

                            In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example).

                            Tune in to hear the strategies and tactics behind these powerhouse CMOs:  

                            What You'll Learn

                                    • How to align marketing with the business  
                                    • How to establish marketing as a strategic partner 
                                    • Which metrics matter to non-marketers
                                    For full show notes and transcripts, visit https://renegade.com/podcast/

                                  • CMO Huddlers Discuss B2B Marketing Metrics (LIVE)

                                    June 02, 2023 10:34 AM | Anonymous member (Administrator)

                                    Listen Here | From Renegade Marketers Unite, Episode 347: Marketing Metrics That Move the Needle

                                    Metrics, metrics, metrics. It’s the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.    

                                    Tune in to get all kinds of metrics insights, with wisdom from CMOs Kevin Sellers of Ping Identity, Deidre Hudson of Bloomfire (previously Payability), and Khalid El Khatib of Stack Overflow. 

                                    What You'll Learn

                                          • How 3 marketers approach measurement 
                                          • The role marketing plays in customer retention 
                                          • Metrics that move the needle
                                          For full show notes and transcripts, visit https://renegade.com/podcast/

                                        • CMO Huddlers Discuss B2B Customer Marketing (LIVE)

                                          May 26, 2023 10:32 AM | Anonymous member (Administrator)

                                          Listen Here | From Renegade Marketers Unite, Episode 346: From B2B Customers to B2B Advocates

                                          Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.  

                                          Featuring CMO Huddlers: 

                                          What You'll Learn

                                              • Customer marketing tactics 
                                              • How to facilitate customer advocacy/advisory groups 
                                              • How to know when your customer marketing program isn’t working 

                                              For full show notes and transcripts, visit https://renegade.com/podcast/ 

                                            • Huddler James Stanton on Ad Age

                                              May 19, 2023 2:53 PM | Anonymous member (Administrator)

                                              Software company’s ‘microculture’ connects employees to brand strategy. 

                                              Despite headlines about major layoffs in the tech world, retaining key staffers remains a top priority for chief marketing officers who recognize that they are only as effective as the team that supports them. With unemployment at its lowest level in 54 years, it’s also hard to recruit replacements quickly or cost-effectively. And with so much of the workforce virtual, it takes longer to acculturate and bond with new hires.

                                              Among marketers prioritizing retention is James B. Stanton, VP of marketing for Empyrean, a human resources software provider. Stanton has built a microculture within marketing whose team members feel connected to Empyrean’s overall brand strategy: Build a better culture through benefits. “It’s not coincidental that Empyrean has enjoyed its two strongest years of growth as employees have aligned behind our purpose,” said Stanton.

                                              Read the full Q&A on Ad Age: Engaging Remote Marketing Teams—How Common Goals and Collaboration Can Help Retain Talent

                                              Listen to the Episode: Build Your Dream B2B Marketing Team

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