CMO Huddles

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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

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  • May 12, 2023 10:24 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 344: Salient Sales Enablement Solutions

    How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life?

    These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask?

    Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRXSara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2.

    Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it!

    What You'll Learn

    • What’s working in sales enablement for 3 CMOs
    • How to create content that sales will actually use
    • How to measure sales enablement
    For full show notes and transcripts, visit 
  • May 05, 2023 10:40 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 343: What B2B CMOs Need to Know About Career Management

    Searching for your next CMO gig? Need help educating your CEO and the board? Wondering how you can expand in your current role to set you up for the next one? 

    This episode with expert executive recruiter Erica Seidel has it all. Erica founded The Connective Good, a boutique recruiting firm that specializes in CMOs, and with over a decade of experience, she has one of the strongest reputations in the industry.

    Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career.

    What You'll Learn

    • How to approach CMO interviews 
    • How to improve CEO and board relationships  
    • How to expand in your current role  
    For full show notes and transcripts, visit 
  • April 28, 2023 10:37 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 342: Strategic B2B Sales Enablement: The 10,000 Foot View

    How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? 

    We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. 

    As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023. 

    What You'll Learn

    • What’s working in sales enablement (and what’s not) 
    • How to align marketing and sales plays
    • How to scale customization and personalization 
    For full show notes and transcripts, visit 
  • April 21, 2023 12:00 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 341: Evolving the CMO Dashboard with Forrester

    The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. 

    He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.

    What You’ll Learn  

    • What KPIs matter most during a downturn 
    • How to measure efficiency 
    • What’s on an evolved B2B CMO dashboard 

    For full show notes and transcripts, visit 

  • April 07, 2023 10:54 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 338: Capitalizing B2B BUYING TRENDS

    B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.  

    The 6 trends we explore:  

    • Buyers want to research anonymously 
    • Buying committees are even larger and more complicated 
    • The buying process is nonlinear and looping 
    • Buyers want to self-serve 
    • Buyers trust 3rd party resources over 1st party resources  
    • Sales has dropped out of the top 5 sources of influence 

    What You’ll Learn  

      • How to adapt your marketing strategy to new B2B buying trends 
      • Why self-serve and 3rd party validation are so important now 
      • How to accelerate deal cycles with limited budget 
      • How the Marketing-Sales relationship is changing 

      For full show notes and transcripts, visit 

    • March 24, 2023 12:29 PM | Anonymous member (Administrator)

      Listen Here | From Renegade Marketers Unite, Episode 337: Adapting B2B Digital in a Downturn

      How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder.  

      Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners? We answer all of this and more—tune in for an episode full of practical tips and tactics to keep your business thriving despite the economic challenges at hand.

      What You’ll Learn  

      • How to adapt your digital content in a downturn
      • How to increase conversion rates in a down economy
      • How to engage customers, employees, partners in a downturn

      For full show notes and transcripts, visit 

    • March 10, 2023 6:55 AM | Anonymous member (Administrator)

      Listen Here | From Renegade Marketers Unite, Episode 335: Engage Employees First – A Deep Dive into Employer Branding

      As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land. 

      Enter CMOs Deidre Hudson (previously of Payability), Lynne Capozzi (retired from Acquia), and Michelle Boockoff-Bajdek of Skillsoft, here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about. Tune in to this episode as we cover everything from navigating layoffs to building brand ambassadors to measuring employee satisfaction. You don’t want to miss it.

      What You’ll Learn  

        • How to build an employer brand 
        • The key to developing brand ambassadors 
        • How to measure employee satisfaction 

        For full show notes and transcripts, visit 

      • March 03, 2023 5:53 AM | Anonymous member (Administrator)

        Listen Here | From Renegade Marketers Unite, Episode 334: B2B Marketers Confront Generative AI

        AI is on the up and up. 

        As Chat GPT’s servers try to keep up with the buzz of users looking to play with the popular copywriting tool, there’s a whole lot more going on across the generative AI space. Enter Noah Brier, Founder of Percolate, Variance, and most recently, an organization dedicated to helping brands, marketers, and agencies navigate the ever-changing world of AI.

        He joined a CMO Huddles Bonus Huddle to share all the ways B2B marketers can and should start using AI to optimize everything from survey analysis to data extraction to writing BDR scripts. Tune in for a fascinating look into how these helpful little assistants are going to change the way we work.

        What You’ll Learn  

        • How B2B marketers can use generative AI 
        • How to use AI can assess your brand, scrape data, improve BDR scripts + + + 
        • What the promise of AI tools means for B2B marketing 

        For full show notes and transcripts, visit 

      • February 28, 2023 1:49 PM | Anonymous member (Administrator)

        Christopher Willis, CMO of Acrolinx, shared how he manages his expanded role in his article on Ad Age. 

        When Christopher Willis started as chief marketing officer at Acrolinx in 2017, his mandate was to help the Berlin-based content software company grow beyond its European footprint. Five and a half years later, Acrolinx has a strong customer base in the US—thanks in part to Willis adding the role of chief pipeline officer in 2020. 

        Willis said he “lives two quarters ahead” of sales, putting special emphasis on sales velocity—a “piece of fancy math” that helps predict revenue. He meets with the sales team regularly to ferret out what deals are stuck in the pipeline and gives his marketing team latitude to experiment while holding them accountable to one overall metric.

        Read the full Q&A on Ad Age: Why Sales Velocity is Chief Pipeline Officer's Most Important Metric

        Listen to the Episode: All Roads Lead to Measurement: How to Future-Proof B2B Marketing

      • February 24, 2023 7:59 AM | Anonymous member (Administrator)

        Listen Here | From Renegade Marketers Unite, Episode 333: The B2B Customer Event Episode

        What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. 

        Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of ForresterOlga Noha of SplitMetrics, and Marca Armstrong of Passport.

        Speaking of customer events, CMO Huddles is a proud community partner with Forrester’s 2023 B2B Summit, in-person in Austin, Texas from June 4-7th, with expert keynotes, specially curated breakouts, a live band (Nathaniel Rateliff & the Night Sweats!), and a whole lot more. Huddlers will get a special discounted rate, with access to exclusive networking opportunities, VIP status, and more. 

        What You’ll Learn  

        • How to market B2B customer events 
        • The important role CMOs play at events 
        • How partnerships can enhance events 

        For full show notes and transcripts, visit 

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