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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

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  • February 17, 2023 7:56 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 332: Digging Into Digital Media Spend

    How can B2B CMOs optimize their digital marketing efforts? 

    Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB InternationalMika Yamamoto of F5, and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what hasn’t, and where they’re focusing when it comes to building brand awareness online. Don’t miss it!

    What You’ll Learn  

    • How B2B brands are approaching digital spend 
    • Why attribution is so difficult and what to do about it 
    • Why B2B brands need to invest in awareness

    For full show notes and transcripts, visit 

  • February 10, 2023 7:53 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 331: Bulletproofing Your CMO Career

    CMO turnover is rampant. 

    That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti, Founder & Author of Bulletproof Your Career.

    Whether you are looking for your next role, eyeing a different industry, hoping to get on a board, or want to be a thought leader, this is the episode for you. Tune in as Pat shares her expertise on how CMOs can build their personal brands and network better, with comprehensive tips on using LinkedIn, putting deposits in the goodwill bank, and developing a career blueprint.

    This episode was originally recorded as a CMO Huddles Bonus Huddle, a live Q&A where Huddles members can listen, ask questions, and get access to helpful resources. If you’re a B2B CMO and interested in getting involved, apply here.

    What You’ll Learn  

    • How to establish yourself as a thought leader
    • How to effectively build your network
    • Tips to find your next CMO role

    For full show notes and transcripts, visit 

  • February 03, 2023 10:20 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 330: Surprising Routes Around Economic Turbulence

    “After employees, customers are the target of 2023.”  

    With unrelenting pressure on B2B marketers to build pipeline, Drew Neisser’s above advice may sound unhelpful. But the reality is that you can’t have more pipeline without a strong brand embraced by employees and customers alike, especially when the CFO becomes the CFNO. 

    Tune into the 330th episode of Renegade Marketers Unite, where Drew shares strategic wisdom when it comes to 2023 growth. Our special host this episode is Joe Cohen, Chief Marketing and Communication Officer at AXIS, who led the conversation for the benefit of his marketing team and generously shared it with us to air for all. 

    What You’ll Learn  

    • How to mine customer relationships in 2023 
    • Why brand purpose is so important 
    • Why employees should be your #1 target in a recession 

    For full show notes and transcripts, visit 

  • January 27, 2023 6:20 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 329: Pump Up the Product-Led Growth! 

    To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That’s one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode featuring CMOs Michael Callahan of Acronis and Allyson Havener of TrustRadius  

    Michael and Allyson’s insights into marketing’s role in driving PLG are a must-listen for marketers no matter who you work for and how you go to market. Tune in to learn how to optimize your PLG efforts to nurture prospects, drive adoption and upsell, and bring your B2B organization to new heights! 

    What You’ll Learn  

    • How to get product led growth right 
    • How to nurture PLG prospects and drive upsell/adoption  
    • Why self-serve products still need marketing 

    For full show notes and transcripts, visit 

  • January 24, 2023 10:51 AM | Anonymous member (Administrator)

    Service Express goes deep on strategies that build value for the business.

    Whether or not we’re in a recession, many B2B marketers are acting like we are. Budget and staff reductions are in the headlines daily, particularly for tech companies. Seeing shades of 2008, CMOs are hunkering down, trying to do more with less.

    Joshua Leatherman, CMO of Service Express—a data center company with double-digit growth for most of his 11 years—says it’s critical for companies to prepare employees on how to navigate a recession, employ a predictive revenue model and focus on authentic voices of the customers in marketing.

    Read the full Q&A on Ad Age: Marketing in a Recession - How CMOs Can Manage Spending Without Harming The Brand

    Listen to the Episode: Recession Proof Your B2B Marketing

  • January 20, 2023 5:58 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 328: Shifting Into Position Post-Acquisition 

    On your mark… Get set… Acquire a company! 

    An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. 

    Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Support, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr, this episode is not to be missed—tune in! 

    What You’ll Learn  

    • Why no two acquisitions are the same 
    • How to effectively integrate brands post-acquisition 
    • How to measure the success of an acquisition 

    For full show notes and transcripts, visit 

  • January 13, 2023 12:14 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 327: Forrester’s B2B Budget Benchmarks

    B2B marketers… This is the episode to bring to your C-Suite. 

    It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth.

    Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more.

    This recording comes from a CMO Huddles Bonus Huddle—a private Q&A with our community of B2B CMOs where they can ask the questions that guide the conversation. If you want to get involved, you can apply here

    Speaking of CMO Huddles… CMO Huddles is now a community partner with Forrester’s B2B Summit, coming to Austin, Texas from June 5th to 7th. Huddlers will get access to preferred pricing + other exclusive benefits — if you’re a B2B CMO looking to connect with fellow CMOs and Forrester’s top-notch analysts in a very special way, join us ASAP. 

    What You’ll Learn  

    • Forrester recommendations for budget allocation 
    • Why brand reputation matters 
    • How to get the most out of your budget in 2023 

    For full show notes and transcripts, visit 

  • January 06, 2023 12:26 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 326: Taking a Stand as a B2B Brand

    Should B2B brands commit to ESG initiatives? 

    This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen, the Chief Marketing and Communications Officer at AXIS. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do.

    What You’ll Learn in This Episode 

    • How AXIS has committed to ESG  
    • Why B2B brands shouldn’t be afraid to take a stand  
    • When and why a brand should take a stand 
    For full show notes and transcripts, visit 
  • December 30, 2022 10:02 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 325: How to Sell the Selling Power of B2B Brand Strategy

    B2B marketers know that brand sells, but how does a CMO sell brand? 

    In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from:

    For full show notes and transcripts, visit 
  • December 23, 2022 10:00 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 324: What B2B CMOs Need to Know About Web 3.0

    The metaverse. Web3. Cryptocurrency. NFTs. 

    These platforms may not be at top of mind for most B2B CMOs today, but maybe it’s time to start evaluating their potential. That’s why we invited futurist Shelly Palmer, CEO of The Palmer Group and co-founder of Metacademy, to speak at a CMO Huddles #BonusHuddle about the exciting possibilities of these community-building tools.

    Now we’re airing the conversation on Renegade Marketers Unite. Tune in to hear about how these tools are already being used by big brands in the real world, how CMOs can get started in their Web3 education, and more!

    For full show notes and transcripts, visit 

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