CMO Downloadables
Our modest collection of curated insights, tools, and templates for B2B marketing leaders. If you don't see what you're looking for, email us.
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CMO Research & Insights
- The CMO Survey | Managing AI, Digital Strategies, and DE&I in Marketing (Fall 2023) + AI Summary
- B2B Institute | 2030 B2B Trends: Contrarian Ideas For the Next Decade
- TrustRadius | B2B Buying Disconnect Report (2023)
- TrustRadius | Bridging the Trust Gap: B2B Tech Buying in the Age of AI (2025)
- CMO Mentor | Top 10 Marketing Success Strategies
- LinkedIn | B2B Benchmark Report 2023
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Career Development
- The B2B Institute | LinkedIn CMO Scorecard
- CMO Huddles | Personal Branding Worksheet
- CMO Huddles | 59-Minute Branding Regimen
- Pat Romboletti | Recruiters 101
- Pat Romboletti | Recruiter Outreach Guide
- Pat Romboletti | LinkedIn: Key to a Bulletproof Career
- Pat Romboletti | What LinkedIn Has to Say About Keywords
- Strategic Gain | Art of Coaching Questions
- CMO Huddles | Broadcast-Ready CMO
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Job Search
- CMO Huddles | Transition Team Playbook
- CMO Huddles | Prep References Worksheet
- CMO Huddles | Prep Recruiters Worksheet
- CMO Huddles | LinkedIn Optimization
- CMO Huddles | Resume Optimization
- CMO Huddles | Top 25 Worksheet
- CMO Huddles | What to Ask in Your CMO Interview
- CMO Huddles | Job Search Success Stories
- CMO Huddles | Transition Team Huddle Recaps
- CMO Huddles | 30/60/90 Templates
- Time Management
- C-Suite Relationships
- Employee Management
- DEI
- First 90 Days
- Budget & Spend
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Pipeline
- Kathie Johnson | Pipeline Playbook Guide
- Zoominfo | 100 Pipeline Plays
- Austin Lawrence Group | Fix SaaS Lead Gen in 90 Days
- Demand Gen Report | Key Ingredient in Fueling FIRE Strategies
- Winalytics | The Revenue Acceleration Playbook Chapter 1
- Terminus ABM Playbook
- McKinsey | Next-Gen Sales Capabilities
- Measurement
- MarTech
- Go-to-Market (GTM)
- Attribution
- Content & Persona Development
- AI Governance