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Top B2B Influencers 2023

2023's Top B2B Marketing Influencers eBook cover with bold text, dynamic abstract design, a presenting hand, and a cartoon penguin

The Top B2B Marketing Influencers of 2023

Leading an effective marketing department has never been easy. Leading one in 2023 was next to impossible. Faced with budget cuts and hesitant B2B committees, CMOs had to conjure marketing miracles to achieve success. Despite these hurdles, savvy leaders adapted by maximizing their presence at select in-person events and leveraging micro-events to advance late-stage deals. They focused on enhancing relationships with existing customers, understanding the value of being a trusted, pre-approved vendor.

These successful B2B CMOs didn't just endure; they flourished by embracing community wisdom, sharing strategies, and continuously learning from their peers. This eBook celebrates the resilience and innovation of the top 101 B2B Marketers of 2023 who excelled in a time of adversity. Let's dive in!

The Top B2B Marketing Influencers of 2022

Leading a marketing department is never easy, but 2022 brought with it a host of unique challenges that made things especially difficult. The return to live events following the onset of COVID, the Great Migration of experienced employees to new roles, budget issues tied to a struggling global supply chain, and signs of a recession are just a few of the characteristics that forced many marketers to be magicians in the past year.

But, through a blend of creativity, acumen, and veritable marketing superpowers, some CMOs were able to not just survive, but thrive. In this eBook, we take a look at the top 101 B2B Marketers of 2022 who were able to stand tall and succeed despite the odds—take a look!

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